AdWords (Google AdWords)
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Grow your business with AdWords
Online advertising lets you target your ads to the type of customers you want, and filter out those you don’t. When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services.
Reach your marketing goals
Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable “Call” button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:
- Take action on your website
- Visit your store
- Call your business
- Install your app
Target your ads with keywords
When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.